Our main inspiration is to combine traditional techniques from
across the world with modern design

Most of the cuts/silhouette are inspired by very simple cuts avoiding seams as
much as possible. Our main inspiration is to combine traditional techniques from
across the world with modern design. It’s the diverse tradition, religion and
heritage that inspire our design. The collection is very easy to wear yet very
trendy. We believe there is a beautiful craftsmanship heritage that should live for
many generations after us and that’s why we put in as much effort to preserve
and improve this unique heritage through our products.“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”