Loom Story factory looks like a laboratory. What is the vision behind your products?

We, our factory is in continuous process of testing different combination of
material (fibers) with different thickness, quality while weaving the fabrics in the
handloom or while knitting. For instance, finer linen on the warp and cashmere
on the weft gives a beautiful fabric which is soft yet sturdy. Many a time it is
experimenting with thickness of yarn, different raw material, but the fundamental
is always sticking to natural fibers. It’s all trial and error to be honest. Sometimes
the result is extremely beautiful base fabric which could be used for various
purposes like upholstery fabrics and coat fabric among many others.“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”